Subject: Re: Captive vs Independent Insurance Agents

Comments:
: Benefits of captive agents: : Starting resources often provided by parent company : Primarily salary-based : Direct access to the reinsurance market : Access to a wider assortment of employee benefits : Challenges of captive agents: : Parent company can prohibit cross-selling : Parent company can discontinue selling certain lines if they view it as unprofitableresulting in loss of clientele : Inability to refer customers to whom you cannot sell a policy : Parent companies often push certain policies over others and require agents to meet strict quotas : Benefits of non-captive agents: : Freedom from strict regulations of a parent company : Freedom to cross-sell into other lines of insurance : Ability to compare price, product and service amongst a variety of insurers : Ability to sell a policy through another insurer if a primary insurer cannot write the policy : Challenges of non-captive agents: : Use of personal resources to start the business : Profits from sales are usually returned to the business during the first year for advertisements, lead purchases and other resources : Primarily commission-based

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